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The web site ms.pitt.edu states the following, "Pittsburgh Institute for Multiple Sclerosis Care and Research." We noticed that the website said " Our mission is to maximize the health and function of people with Multiple Sclerosis MS and related disorders through multidisciplinary care, support, education and research." It also said " Our MS center was first developed in 1993 and has worked in partnership with the National MS Society. My symptoms are new or worse; is this exacerbation? I need an insurance authorization for my medication. How do I sign up for MyUPMC?." The header had University as the highest ranking optimized keyword. This keyword is followed by Pittsburgh, Pitt, and College which isn't as urgent as University. The other words ms.pitt.edu used was Learning. Research is included but could not be seen by web engines.